About Us

The History of babyhood

babyhood was established in 1988 ..

As an Australian family owned and operated company, we understand the need for good quality products that are affordable for all families.

The entrepreneurs behind the babyhood brand have over 25 years experience in the nursery  products industry and over 14 grandchildren of their own!

The business was started in their Brisbane home and has now grown to include a customer base that extends across Australia, New Zealand, South Africa, Malaysia and the Philippines.

This does not happen by accident.  It is our ethos by which we live and work and our fantastic customers that have propelled our brand to a household name that is synonymous with quality and affordability.

babyhood's Ethos

We have formulated some key points of the common values that we share as individuals within our business. These values are the source of our direction in our business. By and large, they influence the way in which we interact with our environment including with you.

With these values in place, we strive confidently to achieve and maintain the highest levels of quality in the work that we produce and the service we provide.

babyhood's Commitment to its Customers and Consumers

Our success is only measured by the success of our customers and those we serve.

We will continue to be proactive in the search for new cutting edge techniques, designs and innovations in nursery products.

We will support our customers by ensuring we communicate to them the information they need in order to assist them in their decision making process and furthermore ensure fast, efficient and reliable delivery of our products.

When we engage with our suppliers, we engage with the belief that we are negotiating on behalf of our customers. This ensures we will broker a relationship with our suppliers in the best interests of our customers and consumers.

babyhood's Commitment to it's People

The level of quality of our products and services is determined by the quality of the people developing and providing them. Taking into consideration this significant relationship, we ensure that both skilled and pleasant people work within our business.

This is encouraged in a number of ways, starting from the high level of commitment to value and service required upon entry into the business and in a belief that personal growth is required to stimulate job satisfaction and productivity.

babyhood's Commitment to it's Product Design and Innovation

We are committed to the development of baby products that empower parents and carers, so that they add quality to our consumers’ life experiences and one of life’s greatest experiences  . . . having a beautiful baby.

We advocate the use of the latest technology and will harness it to ensure that our products are affordable, truly usable, packed with features and most importantly safe to use.

We will continue to engage in relationships with law makers so that we may provide quality products that meet rigorous safety standards. This ensures that our customers and consumers benefit by having the confidence that our products are safe to use and meet the toughest of standards and guidelines, both Australian and European.